Ford Fiesta RS WRC

The Ford Fiesta RS WRC will make its competition debut in Rally Sweden, the opening round of the 2011 FIA World Rally Championship, on 10 - 13 February.

For Paris, the preview model has been finished in a striking blue and grey livery, specially developed for the show by Ford of Europe's design team. The new World Rally Car, derived from the best-selling Fiesta road car, is being developed by Ford of Europe and its rally partner M-Sport.

Using as a base the Ford Fiesta S2000 rally car, which won the legendary Monte Carlo Rally on its debut last January and other international and national rallies in 2010, Ford of Europe's design team and M-Sport have worked together to fine-tune the styling of the bodywork and aerodynamic package of the new Fiesta to create an exciting replacement for the outgoing Focus RS WRC.

Although detailed changes may be made as the Ford Fiesta RS WRC car continues its development programme through the balance of this year and in time for the commencement of the team's specialised pre-season testing, the final car will share the eye-catching appearance and acclaimed 'kinetic design' styling cues synonymous with Ford's latest road vehicles. The interior will also be instantly recognisable as a Ford Fiesta RS WRC rally car as it contains a number of production parts.

The Ford Fiesta RS WRC will replace the record-breaking Focus RS WRC as Ford's championship challenger. The Focus RS WRC won back-to-back manufacturers' world titles in 2006 and 2007, and its victory in New Zealand in May was the Blue Oval's 75th at WRC level, making Ford the most successful manufacturer in world championship history.

Ford has sold more than one million of the hugely-successful, latest generation Fiesta road cars around the world since it went on sale in October 2008. Fiesta, Ford's truly global car, is the No 2 best-selling car across Europe.

Also, the latest Fiesta has already proved its abilities in motorsport. The Fiesta SportTrophy International for Fiesta R2 cars is a successful support series to the FIA World Rally Championship and the Fiesta S2000 rally car currently leads the S-WRC support series within the WRC.

American sports icon Ken Block has campaigned a Fiesta rally car in the Rally America championship this season, and the car won gold and silver medals in both the Rally Car and Super Rally events at the X Games event in Los Angeles in July.