Luxurious Cars

Focus is Ford's most significant nameplate globally. With over 10 million examples sold since its launch in 1998, the Ford Focus has become a firm favourite with consumers worldwide for its outstanding value, comfort and safety, and above all, for being great fun to drive.

Following an unprecedented global development program under the company's ONE Ford strategy, the next-generation Ford Focus is set to continue the successful tradition of its predecessors and demonstrates how Ford is changing.

Distinguished by its sleek and sporty design, the new Focus is packed with more affordable technologies and features than ever before in this segment. The next-generation Ford Focus also offers customers the highest standards of quality and detailed craftsmanship, outstanding fuel economy, and takes the legendary Ford Focus driving dynamics to a new level.

The three Ford Focus bodystyles models share a sporty and dynamic character, marking the next evolution of Ford's acclaimed kinetic design form language, which has contributed to the growing popularity of the company's latest small and medium cars.

With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Ford Focus clearly telegraphs the rewarding driving experience that awaits customers when they take to the road.

The low, streamlined profile with its steeply raked front screen also contributes to an impressively aerodynamic body shape, which helps to minimise fuel consumption.

The slippery shape, plus carefully optimised aerodynamic details throughout the vehicle - the Ford Focus follows the new Mondeo in featuring an active grille shutter to block airflow through the cooling system when it is not required - has resulted in a significantly reductions in drag.

The European 4-door model has a drag coefficient (CD) of 0.27, compared to a figure of 0.30 for the current model.

The dynamic quality of the exterior is reinforced by the distinctive design of the interior. The new Ford Focus has a modern, cockpit-style interior, with the stylish centre console wrapped around the driver and providing outstanding access to the vehicle's major controls and display panels.

Within the cockpit, the most significant innovation is the company's next-generation driver connect technology, MyFord, which provides the driver with a state-of-the-art combination of controls and display screens to operate the key vehicle features. On high series vehicles, the MyFord system includes an 8-inch touch screen, allowing the driver to control a wide range of functions via a clear and intuitive colour display.

MyFord is complemented by a new generation of Ford's powerful SYNC® connectivity package, which includes a sophisticated voice control system, Bluetooth and satellite navigation, along with connection points for a wide variety of external devices and media players.

The interior combines outstanding functionality with outstanding craftsmanship. The cabin's bold and contemporary graphics, the sculptured shape of the soft-touch instrument panel and the choice of superior trim materials all help to give occupants the feeling that they are travelling in a premium-class car.

The new Ford Focus Estate on show in Paris with its interior for the first time enhances this premium feel still further by featuring a leather interior package from the exclusive range of Ford Individual vehicle personalisation options which are being specially developed for the new model.

The show vehicle has luxurious black premium leather trim on the seats, door panels, central armrest and instrument cluster hood, complete with contrasting stitching. The full Ford Individual range for the new Focus will be revealed closer to the launch.

The global scale of Ford's C-car programme makes more technologies and features economically viable than ever before for cars in this segment. This has enabled Ford Focus engineers to make an exceptional range of innovative technologies available to meet the needs of consumers worldwide.

The number of features offered in each market will vary according to local customer demand and acceptance, although because the full range of technologies has been engineered for the vehicle, additional features could be made available in the future to meet changing customer requirements.

In the European market, this substantial technology investment for the next-generation Ford Focus promises clear leadership in the C-segment, and also offers customers an exciting array of advanced features generally found only in larger and more expensive vehicles.

A key innovation in the new Ford Focus is the new Low Speed Safety System, which appears in a Ford vehicle for the first time. The system is designed to help drivers avoid the kind of low speed frontal collisions which are very common in congested urban driving conditions, and operates at speeds below 30 km/h (20 mph).

Using a forward facing optical sensor, this system detects objects in front of the car and continuously (50 times per second) calculates the brake force required to avoid a collision. If the system considers that a collision is imminent and the driver is not taking any action, it automatically reduces throttle input and applies the brakes.

The comprehensive range of smart driver assistance technologies available on the new Focus also includes:

The Ford Fiesta RS WRC will make its competition debut in Rally Sweden, the opening round of the 2011 FIA World Rally Championship, on 10 - 13 February.

For Paris, the preview model has been finished in a striking blue and grey livery, specially developed for the show by Ford of Europe's design team. The new World Rally Car, derived from the best-selling Fiesta road car, is being developed by Ford of Europe and its rally partner M-Sport.

Using as a base the Ford Fiesta S2000 rally car, which won the legendary Monte Carlo Rally on its debut last January and other international and national rallies in 2010, Ford of Europe's design team and M-Sport have worked together to fine-tune the styling of the bodywork and aerodynamic package of the new Fiesta to create an exciting replacement for the outgoing Focus RS WRC.

Although detailed changes may be made as the Ford Fiesta RS WRC car continues its development programme through the balance of this year and in time for the commencement of the team's specialised pre-season testing, the final car will share the eye-catching appearance and acclaimed 'kinetic design' styling cues synonymous with Ford's latest road vehicles. The interior will also be instantly recognisable as a Ford Fiesta RS WRC rally car as it contains a number of production parts.

The Ford Fiesta RS WRC will replace the record-breaking Focus RS WRC as Ford's championship challenger. The Focus RS WRC won back-to-back manufacturers' world titles in 2006 and 2007, and its victory in New Zealand in May was the Blue Oval's 75th at WRC level, making Ford the most successful manufacturer in world championship history.

Ford has sold more than one million of the hugely-successful, latest generation Fiesta road cars around the world since it went on sale in October 2008. Fiesta, Ford's truly global car, is the No 2 best-selling car across Europe.

Also, the latest Fiesta has already proved its abilities in motorsport. The Fiesta SportTrophy International for Fiesta R2 cars is a successful support series to the FIA World Rally Championship and the Fiesta S2000 rally car currently leads the S-WRC support series within the WRC.

American sports icon Ken Block has campaigned a Fiesta rally car in the Rally America championship this season, and the car won gold and silver medals in both the Rally Car and Super Rally events at the X Games event in Los Angeles in July.

Ford's hot-selling new Ford Fiesta will deliver more than just great looks and top fuel economy of any vehicle in its segment when it goes on sale in North America in 2010. The 2011 Fiesta - available in four- and five-door body styles - also will set a new small car benchmark for safety, connectivity and powertrain technology.

Ford Fiesta is the next milestone under the ONE Ford plan to design and develop vehicles that meet the differing needs, wants and expectations of customers around the world. More than 500,000 Fiestas have already sold to customers in Europe and Asia.

When developing the new Fiesta, Ford conducted extensive global customer research. Findings clearly indicated the need for style topped the list of customer desires everywhere in the world. In Europe, across North America and in the Asia Pacific region, customers are looking for a distinctively designed small car that offers world-class quality, convenience, comfort and connectivity.

Kinetic design imparts a sense of movement - even while standing still - harmonizing character elements to reflect global Ford identity, enabling Ford Fiesta to project its own air of confidence, style and individuality. Fiesta targets a youthful "design progressive" mind-set, a consumer group that values style and diversity as worthy assets.

"These influential, prospective Ford Fiesta customers relate to the design philosophy of 'energy in motion' because it reflects their personal outlook and lifestyle," said Kevin George, Ford Fiesta design manager.

Up front, Ford Fiesta sports the global Ford face, centering the Blue Oval badge on the grille over the signature inverted trapezoid lower grille opening. These subtle cues engender familiarity across the portfolio, providing aesthetic linkage between the distinctive new Ford Taurus, the fuel-efficient midsize Fusion and the bold Fiesta.

Adding eyes to the Ford Fiesta face are sweeping, elongated headlamps that frame and connect the hood to muscular, sculpted front fenders. Available in sporty five-door hatchback or four-door sedan body styles, Ford Fiesta provides ample space for occupants and their gear.

At the rear of the car, many design elements merge, including the chamfered rear liftgate glass, the low roofline sweeping into a spoiler and dramatic taillamps with honeycomb detailing mounted high in the five-door's corners. Muscular rear quarter panels, wrapped tightly, draw the eye to the wheels and Ford Fiesta's confident stance.

The Ford Fiesta design is further enhanced with a choice of nine vivid new colors. From Bright Magenta through Lime Squeeze to Blue Flame, Fiesta's broad color palette - more available colors than any other segment competitors - instills vibrant individuality.

Ford Fiesta is as dramatic on the inside as it is on the outside. Boldly sculpted surfaces, contrasting colors and comfortable, supportive materials make the interior as individual as the driver.

The instrument panel centerstack - focal point of the new Fiesta interior - was designed to feel as useful and familiar as the keypad on a mobile phone.

The North American Ford Fiesta features first-row bucket seats with a 60/40 split second-row seat. Cloth or leather seating surfaces vary by trim level offering comfort, style and individuality. High series Ford Fiestas also offer leather with sporty contrast accent color piping.

Soft, sculptured surfaces and the centerstack layout provide the Ford Fiesta with a sense of harmony. Intuitive switchgear placement, comfort zone seating and available ambient lighting allow a driver to maximize the mood with seven complementary colors - switchable among three levels of intensity - for interior accent lighting.

And Ford Fiesta keeps it green; 25 percent of volume-series SE seat fabric inserts are comprised of recycled content.

Ford Fiesta's flowing sculpted hood covers a 1.6-liter DOHC I-4 engine with an estimated 119 horsepower and 109 ft.-lbs. of torque. Spirited performance and fuel-efficient economy are signature attributes with the Ford Fiesta expected to deliver best-in-class fuel economy at 40 mpg.

Ford Fiesta's advanced 1.6-liter engine features Twin Independent Variable Camshaft Timing (Ti-VCT) allowing the engine to be downsized for fuel economy while continuously optimizing camshaft phasing for throttle response, performance and flexibility.

Big results from a small package are possible with several new technologies in this new global engine, including an advanced new front end accessory drive (FEAD) belt with stretchy dynamics to improve the engine's thermal dynamics. The elasticity in this new drive belt eliminates the need for a belt tensioner and contributes to overall fuel economy.

Ford Fiesta features a standard five-speed manual transaxle with gear ratios selected to offer spirited off-the-line performance and exceptional fuel economy for drivers who desire three pedals and a stick shift to maximize driving experience.

Specially tuned front struts, bushings, dampers, stabilizer bars and a rear twist-beam axle keep Ford Fiesta sure-footed and firmly planted. Sporty, European driving dynamics prevail.

An available all-new North American industry-exclusive PowerShift six-speed automatic transmission combines the responsive performance and fuel economy of a manual transmission with the convenience of a traditional automatic in one advanced, dual dry-clutch package.

"Fuel economy leaders have traditionally been manual shift models," said Pierro Aversa, team leader for transmissions. "Ford Fiesta changes the game by offering an advanced PowerShift six-speed automatic that delivers maximum fuel economy."

Twin internal clutches keep the PowerShift in constant mesh, always optimizing for maximum responsiveness or fuel efficiency, depending on input received from the driver's foot on the accelerator pedal.

This "dry" transmission operates with sealed internal lubrication, reducing internal friction and adding to Ford Fiesta fuel economy. The lack of pumps and hoses reduces under-hood complexity, saves weight and also contributes to fuel efficiency.

PowerShift has been proven in Ford's European market and will redefine North American small car segment expectations for responsive shifting and fuel efficiency.

For confidence-inspiring on-road dynamics, Ford Fiesta features Electric Power Assist Steering (EPAS) which reduces complexity while saving weight and fuel. This advanced system is speed-sensitive - providing optimized assist based on speed, cornering forces and acceleration or deceleration.

Ford is aggressively moving to EPAS across its product lineup. The system already is available in several Ford, Lincoln and Mercury nameplates, and by 2013 nearly 90 percent of Ford's lineup will offer this fuel saving technology.

EPAS also includes Pull-Drift Compensation to help Ford Fiesta track true regardless of road crown or side wind conditions. In addition, active nibble control helps detect and compensate for tire balance irregularity. Both features - enabled by EPAS - are class-exclusives.

More than 50 percent of Ford Fiesta's welded body structure is made from high-strength steel, with ultra-strong boron steel used in several critical areas. This rigid body shell contributes to Fiesta's confident road-holding, best-in-class occupant safety and quiet composure.

Ford Fiesta safety is enhanced by an array of features including dual-stage first-row air bags, a class-exclusive driver's knee air bag, side air bags and side curtain air bags. AdvanceTrac® with ESC (Electronic Stability Control) is standard on Ford Fiesta, along with seat belt pretensioners, rear door child safety locks and a Safety Canopy® system.

Tested and proven on virtually every continent where you can drive a car, Ford Fiesta arrives with proven quality and customer readiness.

"For North America, the global Ford Fiesta was tweaked, not re-designed or re-developed." said Steve Pintar, chief engineer. "We built on the success of the European Ford Fiesta and are really proud of how little has changed."

Fiesta NVH (noise, vibration and harshness) control is taken to a new level of quiet for this segment, helped in part by a specially laminated, class-exclusive windshield that was chosen to help absorb and contain noise. Engine noise is subdued by a hood blanket, with enhanced door seals keeping wind noise minimized.

Special padding behind the instrument panel and foam baffles mounted inside the pillars keeps Ford Fiesta quiet. Even the headliner material was specified for its sound-deadening qualities.

Much of Ford Fiesta's sound-absorbent materials are comprised of recycled content, helping to conserve resources as it preserves peace and quiet. In addition, Ford Fiesta aerodynamics contributes to both NVH control and fuel efficiency.

From class-exclusive automatic climate control to a standard aux input, Ford Fiesta offers customers a number of standard and available features that increase convenience and add connectivity. Among them is Ford SYNC®, integrating a driver's mobile phone with Fiesta's onboard, voice- activated communications and entertainment system.

Ford Fiesta also offers keyless entry and push button start, a feature unique within the segment. Drivers of all sizes can adjust the tilt-and-telescoping steering wheel to suit their individual preferences. Reflecting Ford Fiesta's versatility and adaptability, adjustable cup holders can accommodate Red Bull cans and Big Gulps along with every container size in between.

Ford Fiesta also features Ford's EasyFuel® Capless Fuel-Filler System, a North American industry- exclusive, as standard equipment.

Ford Fiesta is continuing its sales momentum as Europe's No. 2-selling car and Ford of Europe's top-selling vehicle, helping increase Ford's share in Europe's main 19 markets. More than 500,000 Fiestas have been sold since the car was launched last autumn. In Europe, the Fiesta name has long been synonymous with outstanding drive quality, design and value. It's winning enthusiastic media reviews in Asia. Now, the all-new Ford Fiesta offers North American consumers a stylish, fuel-efficient alternative.

The Ford F-150 SVT Raptor is the first-ever high-speed off-road performance truck offered by any manufacturer and highlights 33 years of Ford truck sales leadership by emphasizing F-150's Built Ford Tough durability, innovation and engineering. Developed with the DNA of an off-road pre-runner, comprehensive modifications focused on chassis and suspension enhancements.

The Ford F-150 SVT Raptor is 7 inches wider than a base F-150 to make room for the additional suspension components that give Raptor its unparalleled off-road abilities. The wider stance also gives the truck an aggressive appearance. Internal triple-bypass shocks by FOX Racing Shox - the first on a production truck - provide position-sensitive damping and extra suspension travel for extreme off-roading and a smooth ride on the road.

Raptor also has unique cast-aluminum front control arms and SVT-tuned 35-inch BFGoodrich® All-Terrain TA/KO 315/70-17 tires. These components give Raptor 11.2 inches of front suspension travel and 12.1 inches of rear suspension travel on either SuperCab or the new SuperCrew.

The new available 145-inch-wheelbase SuperCrew offering with a 5.5-foot box adds to the extensive list of Ford F-150 SVT Raptor features. While contributing additional space and flexibility for the customer, the SuperCrew delivers performance as well.

Applying lessons learned from the Ford F-150 SVT Raptor SuperCab, engineers were able to tune the truck to handle off-road events with ease. The 12-inch-longer wheelbase on SuperCrew also delivers the benefit of a more comfortable ride, especially in rough off-road situations.

"We spent a lot of time getting the ride and suspension characteristics of the SuperCrew similar to that of the SuperCab, and we were successful in getting the same character and flavor out of the SuperCrew," said Jamal Hameedi, SVT chief nameplate engineer. "While the SuperCab and SuperCrew both have different strengths, each is worthy of the Raptor nameplate."

A larger 36-gallon fuel tank and increased towing capability - rated at 8,000 pounds - keep Ford F-150 SVT Raptor SuperCrew a mainstay in the desert environment, with capabilities as a chase or tow truck.

New standard technology features for 2011 include:

The 2011 Ford F-150 Harley-Davidson™ combines two rich traditions into an extraordinary package for customers who crave capability and long for the open road. With authentic styling, a new standard 6.2-liter V8 engine and plenty of technology upgrades, it's the most powerful and capable Ford F-150 Harley-Davidson yet.

The successful collaboration between these two icons of the open road has produced nine F-150 models, as well as six Super Duty F-250 and F-350 models, and in 2009, the first Harley-Davidson F-450 edition truck. The exterior of the 2011 Ford F-150 Harley-Davidson™ offers a bold front fascia and six-bar-shaped billet-style satin chrome grille and boasts "Harley-Davidson" satin chrome badging. The truck also has a lowered appearance because of a standard, fully integrated deployable running board.

Also standard are 22-inch Euroflange forged wheels with a polished center wheel cap and low-profile performance tires. The paint selection is classic Harley-Davidson - Tuxedo Black and Ingot Silver.

Ford tapped into a bit of its proud racing heritage to create the new 6.2-liter V8 gasoline engine, which uses big-bore architecture to produce impressive horsepower and torque. The new gasoline engine delivers 411 horsepower and 434 lb.-ft. of torque and provides improved maximum trailer towing capacity of 9,300 pounds.

"This engine has tons of torque and already has been proven in the field with both the F-150 SVT Raptor and Super Duty," said Mike Harrison, V8 engine program manager. "The exhaust for the Ford Harley-Davidson edition has been specially tuned to feature a throaty V8 rumble customers will love."

Taking convenience to the next level

The 2011 Ford F-150 Harley-Davidson™ adds plenty of technology options to give customers what they are looking for. Key to helping customers take advantage of all the capability offered by the F-150 Harley-Davidson is a standard 4.2-inch LCD (liquid crystal display) productivity screen.

This screen offers menu options, giving the customer important information related to fuel economy and towing performance. The menu is navigated through a five-way button on the steering wheel and is positioned between the tachometer and speedometer.

Additionally, the 2011 Ford F-150 Harley-Davidson comes equipped with a standard voice-activated Navigation System that integrates several functions including voice-recognition destination entry, climate control and SIRIUS® Satellite Radio into one easy-to-use system, displaying them on an 8-inch touch screen.

For the customer who wants more control of transmission gear selection, SelectShift Automatic™ transmission functionality is available. A toggle switch located on the console shift lever engages the mode, where the transmission doesn't second-guess the driver, giving him or her total control over gear selection and performance feel.

Other standard features on the 2011 Ford F-150 Harley-Davidson™ include:

Customized Harley-Davidson appeal

The 2011 Ford F-150 Harley-Davidson interior is customized to appeal to the truck buyer who appreciates the attention to detail for which both Ford and Harley-Davidson are renowned.

Examples are the seats and console lid, which feature handmade cloisonné badges that are produced by the same company that makes badges for Harley-Davidson® motorcycles; the console has a limited-edition serialization plate, which is numbered individually.

"We take creation of the Ford Harley-Davidson trucks very seriously, but it's also something we have a lot of fun with along the way," said Design Manager Brad Richards. "We hope that comes through in each of the finished trucks.