Luxurious Cars

Styled by Italian car design firm Pininfarina, the 2010 Ferrari Fiorano 599 GTB is a high-performance, exotic two-passenger gran turismo. It’s Ferrari’s most powerful V12 and one of themightiest performers in the exotic sports car class. "The Ferrari sweeps through broader emotional extremes - soft and sweet now, hard and fast when provoked - revealing the wild Italian temptress within," writes Automobile Magazine. "The amazing thing is how the 599GTB is able to embrace every situation with an astute blend of confidence and competence."

The 2010 Ferrari Fiorano 599 GTB’s name is a combination of its engineering and styling heritage. While the 599 stands for its engine’s displacement of 5,999 cc, GTB is short for “Gran Turismo Berlinetta” or “grand touring hardtop” in Italian. According to Cars.com, “The Ferrari 599 GTB Fiorano borrows its name from the [Fiorano] test track where Ferrari tests both its road cars and Formula 1 racers, and it’s designed to bring F1 to the streets.”

Ferrari set out to create a supercar and that’s exactly what the 2010 Fiorano 599 GTB is. Critics report that this engineering masterpiece is fast, powerful, upscale and altogether satisfying. "Front-engine, grand-touring machines have a fairly specific pecking order, and the 599 is already on top, trumping most of its competitors in power or handling, if not both," writes Car and Driver.

Dimensions and Weight

Overall length 183.7 in

Overall width 77.2 in

Height 52.6 in

Wheelbase 108.3 in

Front track 66.5 in

Rear track 63.7 in

Dry weight 3482 lb*

Kerb weight 3722 lb*

Boot (trunk) capacity 11.3 cu ft

Fuel tank capacity 27.7 US gal (23.1 UK gal)

Weight distribution 47%/53% front/rear

Brakes

Front 13.9 x 1.3 in

Rear 12.9 x 1.1 in

Engine

Type 65° V12

Bore/stroke 3.62 x 2.96 in

Unit displacement 30.51 cu in

Total displacement 366.08 cu in

Compression ratio 11.2:1

Maximum power 456 kW (620 CV) at 7600 rpm

Maximum torque 608 Nm (448 lbft) at 5600 rpm

Maximum revs per minute 8400 rpm (with limiter)

Specific output 103 CV/I

Transmission and Gearbox

Transmission and gearbox: Manual or F1; 6-gears+Reverse

Performance

Maximum speed : over 205 mph

0-100 km/h (0-62 mph): 3.7 s

0-200 km/h (0-124 mph): 11 s

SuspensionElectronic Controls

Electronic controls: Tyres pressure and Temperature

Electronic controls : Monitoring System TPTMS

Electronic controls : Control for Stability and Traction with F1-Trac

Tyres

Front : 245/40 19”

Rear : 305/35 20”

Fuel Consumption

CO2 Emissions

Maybach-Motorenbau GmbH is a German luxury car manufacturer. It was founded in 1909 by Wilhelm Maybach and his son. The company was originally a subsidiary of Luftschiffbau Zeppelin GmbH and was itself known as Luftfahrzeug-Motorenbau GmbH (literally "Aircraft Engine Building Company") until 1912. Today, the brand is owned by Daimler AG and based in Stuttgart.

Maybach has historic roots through the involvement of Wilhelm Maybach, who was the technical director of the Daimler-Motoren-Gesellschaft (DMG) until he left in 1907. On 23 March 1909 he founded the new company, Luftfahrzeug-Motorenbau GmbH (literally "Aircraft Engine Building Company"), with his son Karl Maybach as director.[citation needed] In 1912 they renamed it to Maybach-Motorenbau GmbH ("Maybach Engine Construction Company"). The company originally developed and manufactured diesel and gas engines for Zeppelins, and then rail cars. The Maybach Mb.IVa was used in aircraft and airships of World War I.

The company first built an experimental car in 1919, with the first production model introduced two years later at the Berlin Motor Show. Between 1921 and 1940, the company produced various classic opulent vehicles. The company also continued to build heavy duty diesel engines for marine and rail purposes.

After WW II the factory performed some repair work, but automotive production was never restarted, and some 20 years later, the company was renamed MTU Friedrichshafen. Daimler-Benz purchased the company in 1960.

In 1997, Mercedes-Benz presented at the Tokyo Motorshow a luxury concept car under the name Mercedes-Benz Maybach (V12, 5987 cc, 550 hp). Mercedes-Benz decided to develop and market the car under the sole brand name of Maybach.

Maybach was therefore revived as a brand in the early 2000s, with the production of the new model in two sizes — the Maybach 57 and the Maybach 62. The numbers are equal to the lengths of the automobiles in decimetres. In 2005, the new 57S was added, sporting a 6.0L V12 bi-turbo engine, producing 604 bhp (450 kW) and 737 lb·ft (999 N·m) of torque, and featuring various cosmetic touches.

The company offers various options for customers to personalise their vehicles, and provides various equipment combinations.

To promote the new Maybach line, Mercedes-Benz has tapped public figures to act as brand ambassadors, including Maybach heir Ulrich Schmid-Maybach and golfer Nick Faldo.

The history Of the HUMMER begins in 1979 with competition for the development of a vehicle to meet the Army's highest standards in a High Mobility Multi-Purpose Wheeled Vehicle (HMMWV). As that development race began, Teledyne and Chrysler Defense (later sold to General Dynamics) already had designs on their drawing boards. The proposed Chrysler vehicle was an adapted version of the Saluki desert design. while its Teledyne counterpart sprang from the design of a vehicle known as the Cheetah. Though AM General appeared to be well behind the others, the company moved into this competition with no preconceived design notions, rolled up its sleeves, and soon created an original -- the HUMMER.

AM General's prototype HUMMER went to test in the Nevada desert in July 1980 -- only eleven months from its design board beginnings. This was the first of many breakthroughs that demonstrated the company's know-how and leadership. The Army now had three serious competitors with vehicles under test.

The Army's formal procurement of test vehicles began in February 1981. Six proposals came in from industry and were evaluated against the Army's HMMWV specifications. The three most responsive designs were selected, and in June 1981 contracts were awarded to General Dynamics, Teledyne and AM General. The test vehicles to be acquired from each company included TOW Carriers, Cargo Troop Carriers and Mini and Maxi Ambulance variant.

Army specs were extremely stringent with demands for light armor, deep water fording capability, and Arctic and desert operational ability to name just a few, as well as absolute reliability, durability and maintainability, Vehicle weight constraints called for material application breakthroughs. All of this and just ten months to do it --still another set of challenges for AM General.

Once again AM General proved its mettle when it became the first company to complete its test vehicles. Prototype HUMMERs were delivered to Army proving grounds at Aberdeen and Yuma, and to a test site at Fort Hunter-Liggett in April 1982.

The Army's test phase was scheduled over a five month period after which a call for production proposals would be made from the competing contractors. AM General took that in stride as its HUMMERS were the first vehicles to complete durability testing. The company also came through the rigorous testing with the lightest vehicles and high performance ratings. Clearly, the HUMMER HAD scored as the superior technical offering.

Following AM General's production proposal, these "superior' vehicles were finally awarded the initial HUMMER production contract in March 1983, calling for 55,000 vehicles to be delivered over a five year period.

From tooling up time at AM General's Mishawaka plant to delivery of the first production test vehicles took just six months -- another remarkable achievement for AM General.

In 1992 AM General began marketing the Civilian Hummer to the public. The first year "Limited Edition" Hummers were sold directly from the factory. In 1993 AM General signed up close to 50 dealers to market the civilian Hummer.

In December of 1999 AM General sold the Hummer name and the rights to market and distribute Hummer vehicles to General Motors. AM General continued to Build the original Hummer (now called H1) at the Mishawaka plant. In mid 2002 AM General began building the all new Hummer H2 as a 2003 model in a new state of the art manufacturing facility adjacent to the HMMWV/H1 plant.

In mid 2005 Hummer introduced the 2006 Hummer H3. The H3 was a midsized SUV based on the Colorado/Canyon truck platform and built at GM's Shreveport, LA plant.

The final decision to end civilian H1 Production was made on Tuesday May 9th 2006, the decision was officially announced to the public Friday May 12th 2006. There were 729 '06 H1s built bringing the total number of H1s produced since their introduction in 1992 to 11,818.

June 3rd 2008 GM announces that it is considering selling or closing down the Hummer brand.

GM files for Bankruptcy on June 1st 2009, announces Chinese company Sichuan Tengzhong Heavy Industrial Machinery Company will purchase the Hummer brand the day after.

On February 25th 2010 GM announces the deal with Sichuan Tengzhong for the sale of the Hummer brand has fallen through. GM says they will evaluate any further offers over the next several weeks and if no suitable offers are received, they will begin the "orderly wind-down" of the Hummer brand.

April 7, 2010 notification is sent to Hummer dealers that no "viable" buyers have been found and the "orderly wind-down" of the Hummer brand will begin.

In recent decades, luxury cars will not be separated from the Italian manufacturer is legendary, which is Ferrari. Speaking of cars with design and maximum speed, then everyone will always remember the Ferrari. The memory can not be separated from the many options issued by these manufacturers, as well as the many fans who have luxury cars and collect this. One is the Ferrari California.

The 2010 Ferrari California ranks 4 out of 7 Exotic Sports Cars. This ranking is based on our analysis of 16 published reviews and test drives of the Ferrari California, and our analysis of reliability and safety data.

The 2010 Ferrari California is an exotic wonder that handles just as marvelously on the track as it does on long-distance pleasure cruises. Competitors may offer more power and sportier capabilities, but few are as practical or luxurious. "The California represents a new chapter for the Italian coachbuilder in an already amazing book filled with super exotic masterpieces," writes Motor Trend. "Da Vinci would be proud."

Introduced in 1957, the Ferrari California nameplate has long served as a symbol of exclusivity and escapism. Nowhere is this more evident than in the 1986 cult-classic Ferris Bueller's Day Off, in which bad-boy Ferris convinces his uptight buddy, Cameron, to steal his father's much-loved 1961 Ferrari 250 GT California Spyder for a day out on the town.

The 2010 Ferrari California, however, is significantly different from its predecessor. Automobile Magazine explains: "The California is full of firsts: it's the first-ever front-mounted V-8-engined Ferrari, it's the first use of direct injection in a Ferrari, and it's Ferrari's first dual-clutch automated manual transmission. It's also the first Ferrari built on a modular architecture, and the first built on a new production line that is downright spooky in its modernity."

Indeed, the 2010 Ferrari California is unique. It’s the only exotic sports car under $200K to feature an automatic retractable hardtop and boasts the most cargo room in its class. Compared to its rivals, the 2010 Ferrari California is not the most capable sports performer. However, it’s hard to knock a car that has a top speed of 193 mph and can blast from 0 to 62 mph in less than four seconds. Car and Driver explains, "The California is milder [than the F430], a car that's certainly capable of stimulating adrenal glands but is also sufficiently docile -- dare we say practical? -- to serve as an everyday driver."

Dimensions and Weight

Overall length 179.6 in

Overall width 74.9 in

Height 51.5 in

Wheelbase 105.1 in

Front track 64.2 in

Rear track 63.2 in

Dry wheight 3593 lb

Kerb weight 3825 lb

Weight distribution 47% Front - 53% Rear Fuel tank capacity

20.6 US gal (17.3 UK/gal)

Boot (trunk) capacity 12 cu ft 8.5 (roof closed)

Ford Motor Company is one of the greatest automobile manufacturers of all time. They started under Henry Ford in Detroit, Michigan. Ford had a skill for craftsmanship when he built an experimental car in 1896. It was a twin cylinder engine with potential of 20 mph. In 1899 he left his job in order to organize the Detroit Automobile Company. Ford's first production was in 1903, the Model A, with an under the floor engine selling for $850. In the first season it sold 1,708 cars.

Thereafter, Ford became increasing interested in speed. He built an experimental racing machine called the 999, which reached 91.4 mph in 1904. He also produced the Model C the same year only later introducing the Model B for $2000. These models were improved in 1905 with the Model K that sold for $2500. In 1906 Ford introduced the Model N for $500 destroying Oldsmobile's business, while only leading to the introduction of the famous Model T in 1909.

The Model T, or Tin Lizzie, became extremely popular for the next 18 years due to its price of $850, fuel consumption, engine size, and speed in the 40-mph range. More than 15 million cars were made under Ford between 1908 and 1927. It became the all-American automobile. Production increased rapidly over the years while recalling their first million-car year in 1922. As Ford continued to produce they expanded into Great Britain, France, and Germany. Ford became a strong automobile company but needed change as they realized their only color was black. In 1927 the Model T left the market only leading to new and highly innovative automobiles to be created.

The Model A became the next popular car but caused a three-month changeover period while production occurred. The price of the Model A was $450, while 4.5 million were sold in the next four years. The car was also sold in a station wagon offering a change in style and shape. In 1932 a V8 3.6 litre automobile was mass-produced for $460 creating a great demand for Ford automobiles. Many cars were introduced over the years featuring new styles. The Model A and B were both sold with larger engines and greater amounts of horsepower. Also hydraulic brakes, column changes, and suspensions were introduced to better the company's profits.

After World War II production slowed down until the entrance of the 1949 line. At this time power units were new along with the automatic transmission in 1950. Great automobiles were manufactured in the coming years. The sporty Ford Thunderbird was introduced with 5.1 litres and capabilities of 113 mph. In 1958 it became a convertible with five seats and a strengthened structure. Major restyling occurred in the late 1950's with such automobiles as the Falcon, a compact car, with the help of General Motors and Chrysler.

During the 1960's competition increased and Ford had to become innovative in order to remain one of the top manufacturers. They put their minds together to create the Ford Mustang in 1964, a compact semi GT with four seats, at a price of $2480. The automobile had a 4.7 litre V8 engine with speeds exceeding 110 mph. The car was a great success and remained so until the present day selling over 500,000 in the first year and a half on the market.

During the coming years Ford realized its potential. They have created some great cars including the Thunderbird, Model T, Fairlaine, Galaxie, Falcon, and Mustang. They have also increased their production well into the 1980's and further with the offerings of four wheel drive pickup trucks and all terrain vehicles such as the Bronco, Jeep, F series, and Ranger. They became increasingly aware of needs for change such as colors, convertibles, hardtops, and number of doors. With increased production, innovative styles, low prices, and customer satisfaction Ford Motor Company has become a worldwide leader in the manufacturing of automobiles.

What do you think if the sentence mentioned Rolls Royce? We believe that that is in your mind are all top class luxury cars and very expensive. Indeed it is. Rolls Royce car is designed as a comfortable, luxurious interiors, elegant exterior design, with a wide range of classy material. At each new output, the car manufacturers always display the latest design and luxury. It is not wrong if many state officials who use this car as the car of state, even as private collections. How can this car be so classy? Who is the creator? Let us read a short review below.

Frederick Royce was a British electrical equipment manufacturer who built the first Royce cars in 1904. The three two-cylinder, 10-hp cars he built attracted the attention of Charles Rolls, a longtime car enthusiast from way back in 1894 and son of a baron. He owned a dealership in London, where he first encountered a Royce. He was so taken with the engineering that he partnered with the car's creator. Royce would built the cars, and Rolls would sell them.

Like many manufacturers of the day, Rolls entered the first Rolls-Royces in races in order to promote them. These cars were similar to the first one built by Royce. Real fame came with the 1907 introduction of a 6-cylinder engine inside a silver-painted four-passenger chassis dubbed "The Silver Ghost." This car was driven 15,000 continuous miles with little wear, cementing the R-R reputation for reliability. Unfortunately, Rolls' passion for excitement ended in 1910, when his biplane (based on the Wright brothers' flyer) crashed and killed him almost instantly.

The Silver Ghost chassis, built in Derby, U.K., was toughened with armor so it could serve as a combat car in Flanders, Africa, Egypt, and with Lawrence of Arabia during WWI. In the Jazz Age that came after the war, people had money to spend on these reliable Rollers. There were Silver Ghosts built in Springfield, Mass., from 1920-1924, and a smaller 20-hp "Baby Roller" was introduced. Big cars were still popular, though, with the Phantoms I, II, and II all appearing in the 1920s. During WWII, the company built Rolls-Royce Merlin airplane engines in a facility in Crewe, U.K., rather than cars.

After the war in Europe had ended and Rolls could go back to building automobiles, they brought out the 1946 Silver Wraith. Sweeping coachwork for the car came from famed designers like Mulliner, Park Ward, and others. The 1950s saw the very long-wheelbase of the Phantom IV and the rounded shape of the Silver Cloud on the roads. The Silver Cloud II had the company's first V8 engine, and the updated Silver Cloud III appeared in the '60s. The Phantoms V (for the American market) and VI (for Europe) were also sold in the '60s. The all-new, slab-sided, V8 Silver Shadow debuted in 1965.

It seems most exotic car makers hit a rough patch in the 1970s, Rolls-Royce included. Due to expensive aircraft engines, the company sought assistance from the British government, who took over the airplane engine division. Rolls-Royce Motors at Crewe divorced from Rolls-Royce Limited at Derby. (Anyone who's Googled "Rolls-Royce" has likely found the wrong web site at least once.) The revived company rallied with the Corniche, the Camargue, the Silver Shadow II, and the Silver Wraith II, all of which hit the market by 1979.

Rolls-Royce entered the Me Decade with the Silver Spirit and Silver Spur, both of which were massive, squared-off, ultra-luxury automobiles that dripped wealth in the '80s. As I'm sure you've guessed by now, Silver Spirits II and III and Silver Spurs II and III appeared in the '80s and '90s. In 1998, the all-new Silver Seraph was launched, with a V12 engine under its long nose.

Rolls-Royce celebrated its 100th anniversary in 2004, and the centenary of its most famous car, the Silver Ghost, in 2007. In 2003, after ending its partnership with Bentley, the company produced an all-new Phantom, available as a sedan, coupe, or convertible. A limited-edition Phantom Silver was issued in 2004 to mark the company's uninterrupted 100-year run. Cars to come include the new, smaller RR4, a "Baby Roller" in the tradition of the 20HP of the 1920s. And to set the record straight: the red enamel radiator badge was changed to black during the Phantom II period, before the death of Henry Royce.

Rolls-Royce acquired Bentley in 1931, when W.O. Bentley's company was facing an uncertain financial future. Rolls-Royce and Bentley parted ways in 2002. Volkswagen at this point owned Rolls-Royce, who owned Bentley. BMW came in and bought the Rolls-Royce name, freeing VW to develop Bentleys independent of Rolls, which it was happy to do. Bentley aficionados refer to these six decades as "the blackest of all."

How? You are interested to have one among the many outputs of this luxury car? The important thing is, first prepare your money.

World famous car manufacturers, Cadillac, has a very specific market. They are targeting the elite who like cars with a style that is elegant, classy, and luxurious. But did not reduce the engine privilege be the main thrust. 

Similarly, the full history of making twists and turns. What and how it happened so that history becomes a very successful producer in this period? We will write it from year to year, so that is easy to understand and examined. We noted this writing we manage from a variety of sources. We also need input in this article. Let's look together.

In 1902, Cadillac Automobile Company is organized in Detroit by Henry M. Leland, a precision manufacturer of automotive components.

In 1905, Cadillac produces the Osceola, a single-cylinder favorite of Henry Leland and the first step-in closed-car design. The body was built under the supervision of Fred J. Fisher (who later founded Fisher Body with his brothers) in the Wilson Body Company plant in Detroit.

In 1907, Henry M. Leland establishes the Cadillac School of Applied Mechanics, the first school to train machinists, technicians and toolmakers.

In 1908, Cadillac wins the Dewar trophy of the Royal Automobile Club in London for demonstrating interchangeability of parts, a basic element in mass production.

In 1909, General Motors purchases Cadillac for $5.5 million on July 29, 1909. Henry M. Leland and his son, Wilfred, are invited to continue operating Cadillac. They do so until 1917, when they leave to form Lincoln Motor Co.

In 1910, Cadillac is the first American manufacturer to offer closed bodies as standard equipment, revolutionizing motoring convenience by providing cleanliness and all-weather comfort.

In 1911, Charles F. Kettering's milestone invention, the electric self-starter, is first installed in a Cadillac on February 27, 1911. Kettering had organized his company, the Dayton Engineering Laboratories Company, in 1909 for the purpose of working on developments in the automotive field.

In 1912, Cadillac adopts the electric self-starter as standard equipment. Cadillac's self-starter wins the Dewar Trophy as the most important automotive contribution of the year.

In 1914, Cadillac is the first manufacturer in the U.S. to produce a V-type, water-cooled, eight-cylinder engine. The 314-cubic-inch engine produces 70 horsepower at 2,400 RPM and is the first major step in development of high-speed, high-compression automotive engines. Cadillac becomes the first in the auto industry to use thermostatic control of a cooling system.

In 1915, Cadillac's V-8 engine is installed in all its models and the V-8 emblem is added to Cadillac designs. Tilt-beam headlights operated by a handle on the dash are introduced on Cadillac for improved nighttime visibility.

In 1921, the Clark Street Cadillac factory begins production. At the time, it is the most modern plant in the industry. It remains in production until 1987.

In 1926, Cadillac becomes the first in the auto industry to develop a comprehensive service policy and provide it on a nationwide basis.

In 1927, the milestone 1927 model-year Cadillac La Salle is introduced. This is the first production car designed by a stylist. It was designed by the legendary Harley Earl.

In 1928, Cadillac introduces shatter-resistant safety glass in all windows of 1929 Cadillac and LaSalle models.

In 1929, Cadillac becomes the first to adopt chrome plating as standard on its cars.

The 1930 Cadillac 'V-16' is the industry's first production car to offer sixteen-cylinder engine and immediately sets a new standard for power, performance, and luxury.

In 1948, Cadillac and Oldsmobile introduce the industry's first high-compression V8 engines. The Oldsmobile 'Rocket' V-8 engine goes into production and the 'Rocket Era' begins.

In 1949, Cadillac introduces the Coupe de Ville, which is also Cadillac's first hardtop.

In 1952, Power steering is offered by Cadillac, Oldsmobile and Buick.

In 1953, 12-volt electrical systems, developed by Delco Remy Division, are installed on Cadillacs, Oldsmobiles and Buicks.

In 1954, Cadillac becomes the first auto company to provide power steering and automatic windshield washers as standard equipment on all its vehicles.

The industry's first four-door 'pillarless' hardtop sedans are offered by Buick and Oldsmobile on 1955 models. The following year, Cadillac offers the feature on the 

1956 Sedan de Ville.

Cruise control is offered on 1959 Cadillacs.

In 1962, a new dual-circuit braking system is introduced on Cadillac cars.

In 1966, Cadillac's front-wheel drive Fleetwood Eldorado is introduced as a 1967 model.

The 'last' American convertible is built by Cadillac in April 1976. (Convertibles are reintroduced in 1984.)

In 1984, a new organizational structure for GM's North American Passenger Car Operations is formed. Two integrated car groups, Chevrolet, Pontiac, GM of Canada (C-P-C) and Buick, Oldsmobile, Cadillac (B-O-C), each have complete responsibility for their respective products, including engineering, manufacturing, assembly and marketing.

In 1992, Cadillac Motor Car Company Engineering and Manufacturing and Flint Automotive Division are consolidated into one organization - Cadillac/Luxury Car Engineering and Manufacturing Division (CLCD).

In 1996, General Motors announces that OnStar, a new advanced hands-free in-vehicle communication system using Global Positioning System (GPS) satellite technology and cellular phone technology, will be introduced as an option on all 1997 model front-wheel-drive Cadillacs.

In 2001, Cadillac unveils its all-new CTS, a radical departure from traditional Cadillac styling, at the Pebble Beach Concours d'Elegance in California.

In 2002, Cadillac celebrates its hundredth anniversary.

In 2003, Cadillac unveils the Cadillac Sixteen concept car, featuring a 16-cylinder, 1000-horsepower engine.

In 2004, Cadillac reasserts itself as a luxury nameplate leader, surpassing rival Lexus in the 2004 J.D. Power Initial Quality Ratings. Overall, General Motors' vehicle brands score a ten percent improvement in initial quality.

From a young age, Honda's founder, Soichiro Honda (本田 宗一郎, Honda Sōichirō) had a great interest in automobiles. He worked as a mechanic at a Japanese tuning shop, Art Shokai, where he tuned cars and entered them in races. A self-taught engineer, he later worked on a piston design which he hoped to sell to Toyota.The first drafts of his design were rejected, and Soichiro worked painstakingly to perfect the design, even going back to school and pawning his wife's jewelry for collateral.

Eventually, he won a contract with Toyota and built a factory to construct pistons for them, which was destroyed in an earthquake. Due to a gasoline shortage during World War II, Honda was unable to use his car, and his novel idea of attaching a small engine to his bicycle attracted much curiosity. He then established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Calling upon 18,000 bicycle shop owners across Japan to take part in revitalizing a nation torn apart by war, Soichiro received enough capital to engineer his first motorcycle, the Honda Cub. This marked the beginning of Honda Motor Company, which would grow a short time later to be the world's largest manufacturer of motorcycles by 1964.

The first production automobile from Honda was the T360 mini pick-up truck, which went on sale in August 1963.Powered by a small 356 cc straight-4 gasoline engine, it was classified under the cheaper Kei car tax bracket.[citation needed] The first production car from Honda was the S500 sports car, which followed the T360 into production in October 1963. Its chain driven rear wheels point to Honda's motorcycle origins.

Corporate profile and divisions

Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland.

The company has assembly plants around the globe. These plants are located in China, the United States, Pakistan, Canada, England, Japan, Belgium, Brazil, New Zealand, Indonesia, India, Thailand, Turkey and Perú. As of July 2010, 89 percent of Honda and Acura vehicles sold in the United States were built in North American plants, up from 82.2 percent a year earlier. This shields profits from the yen’s advance to a 15-year high against the dollar.

Honda's Net Sales and Other Operating Revenue by Geographical Regions in 2007

Geographic Region    Total revenue (in millions of ¥)

American Honda Motor Company is based in Torrance, California. Honda Canada Inc. is headquartered in the Scarborough district of Toronto, Ontario, and is building new corporate headquarters in Markham, Ontario, scheduled to relocate in 2008; their manufacturing division, Honda of Canada Manufacturing, is based in Alliston, Ontario. Honda has also created joint ventures around the world, such as Honda Siel Cars and Hero Honda Motorcycles in India,Guangzhou Honda and Dongfeng Honda in China, and Honda Atlas in Pakistan.

Current market position

With high fuel prices and a weak U.S. economy in June 2008, Honda reported a 1% sales increase while its rivals, including the Detroit Big Three and Toyota, have reported double-digit losses. Honda's sales were up almost 20 percent from the same month last year. The Civic and the Accord were in the top five list of sales. Analysts have attributed this to two main factors. First, Honda's product lineup consists of mostly small to mid-size, highly fuel-efficient vehicles. Secondly, over the last ten years, Honda has designed its factories to be flexible, in that they can be easily retooled to produce any Honda model that may be in-demand at the moment.

Nonetheless, Honda, Nissan, and Toyota, were still not immune to the global financial crisis of 2008, as these companies reduced their profitability forecasts. The economic crisis has been spreading to other important players in the vehicle related industries as well. In November 2009 the Nihon Keizai Shinbun reported that Honda Motor exports have fallen 64.1%

At the 2008 Beijing Auto Show, Honda presented the Li Nian ("concept" or "idea") 5-door hatchback and announced that they were looking to develop an entry-level brand exclusively for the Chinese market similar to Toyota's Scion brand in the USA. The brand would be developed by a 50-50 joint-venture established in 2007 with Guangzhou Automobile Industry Group.

Leadership

Automobiles

Honda's global lineup consists of the Fit, Civic, Accord, Insight, CR-V, and Odyssey. An early proponent of developing vehicles to cater to different needs and markets worldwide, Honda's lineup varies by country and may feature vehicles exclusive to that region. A few examples are the latest Acura TL luxury sedan and the Ridgeline, Honda's first light-duty uni-body pickup truck. Both were engineered primarily in North America and are exclusively produced and sold there.

The Civic is a line of compact cars developed and manufactured by Honda. In North America, the Civic is the second-longest continuously running nameplate from a Japanese manufacturer; only its perennial rival, the Toyota Corolla, introduced in 1968, has been in production longer.The Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded. Having gone through several generational changes, the Civic has become larger and more upmarket, and it currently slots between the Fit and Accord.

Honda increased global production in September 2008 to meet demand for small cars in the U.S. and emerging markets. The company is shuffling U.S. production to keep factories busy and boost car output, while building fewer minivans and sport utility vehicles as light truck sales fall.

Honda produces Civic hybrid, a hybrid electric vehicle that competes with the Toyota Prius, the Insight and CR-Z.

Its first entrance into the pickup segment, the light duty Ridgeline, won Truck of the Year from Motor Trend magazine in 2006. Also in 2006, the redesigned Civic won Car of the Year from the magazine, giving Honda a rare double win of Motor Trend honors.

It is reported that Honda plans to increase hybrid sales in Japan to more than 20% of its total sales in fiscal year 2011, from 14.8% in previous year.

Five of United States Environmental Protection Agency's top ten most fuel-efficient cars from 1984 to 2010 comes from Honda, more than any other automakers. The five models are: 2000-2006 Honda Insight (53 mpg-US/4.4 L/100 km; 64 mpg-imp combined), 1986-1987 Honda Civic Coupe HF (46 mpg-US/5.1 L/100 km; 55 mpg-imp combined), 1994-1995 Honda Civic hatchback VX (43 mpg-US/5.5 L/100 km; 52 mpg-imp mpg combined), 2006- Honda Civic Hybrid (42 mpg-US/5.6 L/100 km; 50 mpg-imp combined), and 2010- Honda Insight (41 mpg-US/5.7 L/100 km; 49 mpg-imp combined). The ACEEE has also rated the Civic GX as the greenest car in America for seven consecutive years.

Motorcycles

Honda is the largest motorcycle manufacturer in Japan and has been since it started production in 1955.[27] At its peak in 1982, Honda manufactured almost 3 million motorcycles annually. By 2006 this figure had reduced to around 550,000 but was still higher than its three domestic competitors.

During the 1960s, when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the U.S. Taking Honda’s story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the U.S. and around the world, has been the subject of some academic controversy. Competing explanations have been advanced to explain Honda’s strategy and the reasons for their success.

The first of these explanations was put forward when, in 1975, Boston Consulting Group (BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from economies of scale and learning curve effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope.

The second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm’s entry into the U.S. market. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the U.S. market was a story of “miscalculation, serendipity, and organizational learning” – in other words, Honda’s success was due to the adaptability and hard work of its staff, rather than any long term strategy. For example, Honda’s initial plan on entering the U.S. was to compete in large motorcycles, around 300 cc. It was only when the team found that the scooters they were using to get themselves around their U.S. base of San Francisco attracted positive interest from consumers that they came up with the idea of selling the Super Cub.

The most recent school of thought on Honda’s strategy was put forward by Gary Hamel and C. K. Prahalad in 1989. Creating the concept of core competencies with Honda as an example, they argued that Honda’s success was due to its focus on leadership in the technology of internal combustion engines. For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds. Honda's entry into the U.S. motorcycle market during the 1960s is used as a case study for teaching introductory strategy at business schools worldwide.

Power Equipment

Production started in 1953 with H-type engine (prior to motorcycle).

Honda power equipements reached record sales in 2007 with 6,4 million units. By 2010 (Fiscal year ended March 31) this figure had decreased to 4,7 million units. Cumulative production of power products has exceeded 85 million units (as of September, 2008).

Honda power equipement include:

Honda engines powered the entire 33-car starting field of the 2010 Indianapolis 500[33] and for the fifth consecutive race, there were no engine-related retirements during the running of the Memorial Day Classic.

Honda, despite being known as an engine company, has never built a V8 for passenger vehicles. In the late 1990s, the company resisted considerable pressure from its American dealers for a V8 engine (which would have seen use in top-of-the-line Honda SUVs and Acuras), with American Honda reportedly sending one dealer a shipment of V8 beverages to silence them.[35] Honda considered starting V8 production in the mid-2000s for larger Acura sedans, the high end NSX sports car (which previously used DOHC V6 engines with VTEC to achieve its high power output) and possible future ventures into the American full-size truck and SUV segment for both the Acura and Honda brands, but this was cancelled in late 2008, with Honda citing environmental and worldwide economic conditions as reasons for the termination of this project.

Robots

ASIMO is the part of Honda's Research & Development robotics program. It is the eleventh in a line of successive builds starting in 1986 with Honda E0 moving through the ensuing Honda E series and the Honda P series. Weighing 54 kilograms and standing 130 centimeters tall, ASIMO resembles a small astronaut wearing a backpack, and can walk on two feet in a manner resembling human locomotion, at up to 6 km/h (3.7 mph). ASIMO is the world's only humanoid robot able to ascend and descend stairs independently.However, human motions such as climbing stairs are difficult to mimic with a machine, which ASIMO has demonstrated by taking two plunges off a staircase.

Honda's robot ASIMO (see below) as an R&D project brings together expertise to create a robot that walks, dances and navigates steps. 2010 marks the year Honda has developed a machine capable of reading a users brainwaves to move ASIMO. The system uses a helmet covered with electroencephalography and near-infrared spectroscopy sensors that monitor electrical brainwaves and cerebral blood flow—signals that alter slightly during the human thought process. The user thinks of one of a limited number of gestures it wants from the robot, which has been fitted with a Brain Machine Interface.

Aircraft

Honda has also pioneered new technology in its HA-420 HondaJet that allows new levels of reduced drag, increased aerodynamics and fuel efficiency thus reducing operating costs.[citation needed]

Solar Cells

Honda's solar cell subsidiary company Honda Soltec (Headquarters: Kikuchi-gun, Kumamoto; President and CEO: Akio Kazusa) will start sales throughout Japan of thin-film solar cells for public and industrial use on October 24, 2008. After selling solar cells for residential use since October 2007, Honda intends to grow its customer base by manufacturing and selling solar cells capable of the high-capacity electrical generation required by many public and industrial facilities.

Mountain bikes

Honda has also built a Downhill racing bike, known as the Honda RN-01. Honda has taken on several people to pilot the bike, among them is Greg Minnaar. The team is known as Team G Cross Honda. The key feature of this bike is the gearbox, which replaces the standard Derailleur found on most bikes.

Motorsports

Honda has been active in motorsports, like Motorcycle Grand Prix, Superbike racing and others.

Automobile

Honda entered Formula One as a constructor for the first time in the 1964 season at the German Grand Prix with Ronnie Bucknum at the wheel. 1965 saw the addition of Richie Ginther to the team, who scored Honda's first point at the Belgian Grand Prix, and Honda's first win at the Mexican Grand Prix. 1967 saw their next win at the Italian Grand Prix with John Surtees as their driver. In 1968, Jo Schlesser was killed in a Honda RA302 at the French Grand Prix. This racing tragedy, coupled with their commercial difficulties selling automobiles in the United States, prompted Honda to withdraw from all international motorsport that year.

After a learning year in 1965, Honda-powered Brabhams dominated the 1966 French Formula Two championship in the hands of Jack Brabham and Denny Hulme. As there was no European Championship that season, this was the top F2 championship that year. In the early 1980s Honda returned to F2, supplying engines to Ron Tauranac's Ralt team. Tauranac had designed the Brabham cars for their earlier involvement. They were again extremely successful. In a related exercise, John Judd's Engine Developments company produced a turbo "Brabham-Honda" engine for use in IndyCar racing. It won only one race, in 1988 for Bobby Rahal at Pocono.

Honda returned to Formula One in 1983, initially with another Formula Two partner, the Spirit team, before switching abruptly to Williams in 1984. In the late 1980s and early 1990s, Honda powered cars won six consecutive Formula One Constructors Championships. WilliamsF1 won the crown in 1986 and 1987. Honda switched allegiance again in 1988. New partners Team McLaren won the title in 1988, 1989, 1990 and 1991. Honda withdrew from Formula One at the end of 1992, although the related Mugen-Honda company maintained a presence up to the end of 1999, winning four races with Ligier and Jordan Grand Prix.

Honda debuted in the CART IndyCar World Series as a works supplier in 1994. The engines were far from competitive at first, but after development, the company powered six consecutive drivers championships. In 2003, Honda transferred its effort to the rival IRL IndyCar Series. In 2004, Honda-powered cars overwhelmingly dominated the IndyCar Series, winning 14 of 16 IndyCar races, including the Indianapolis 500, and claimed the IndyCar Series Manufacturers' Championship, Drivers' Championship and Rookie of the Year titles. In 2006, Honda became the sole engine supplier for the IndyCar Series, including the Indianapolis 500. In the 2006 Indianapolis 500, for the first time in Indianapolis 500 history, the race was run without a single engine problem.

During 1998, Honda considered returning to Formula One with their own team. The project was aborted after the death of its technical director, Harvey Postlethwaite. Honda instead came back as an official engine supplier to British American Racing (BAR) and Jordan Grand Prix. Honda bought a stake in the BAR team in 2004 before buying the team outright at the end of 2005, becoming a constructor for the first time since the 1960s. Honda won the 2006 Hungarian Grand Prix with driver Jenson Button.

It was announced on 5 December 2008, that Honda would be exiting Formula One with immediate effect due to the 2008 global economic crisis. The team was sold to former team principal Ross Brawn, renamed Brawn GP and subsequently Mercedes GP.

Honda became an official works team in the British Touring Car Championship in 2010.

Motorcycles

Honda Racing Corporation (HRC) was formed in 1982. The company combines participation in motorcycle races throughout the world with the development of high potential racing machines. Its racing activities are an important source for the creation of leading edge technologies used in the development of Honda motorcycles. HRC also contributes to the advancement of motorcycle sports through a range of activities that include sales of production racing motorcycles, support for satellite teams, and rider education programs.

Soichiro Honda, being a race driver himself, could not stay out of international motorsport. In 1959, Honda entered five motorcycles into the Isle of Man TT race, the most prestigious motorcycle race in the world. While always having powerful engines, it took until 1961 for Honda to tune their chassis well enough to allow Mike Hailwood to claim their first Grand Prix victories in the 125 and 250 cc classes. Hailwood would later pick up their first Senior TT wins in 1966 and 1967. Honda's race bikes were known for their "sleek & stylish design" and exotic engine configurations, such as the 5-cylinder, 22,000 rpm, 125 cc bike and their 6-cylinder 250 cc and 297 cc bikes.

In 1979, Honda returned to Grand Prix motorcycle racing with the monocoque-framed, four-stroke NR500. The FIM rules limited engines to four cylinders, so the NR500 featured non-circular, 'race-track', cylinders, each with 8 valves and two connecting rods, in order to provide sufficient valve area to compete with the dominant two-stroke racers. Unfortunately, it seemed Honda tried to accomplish too much at one time and the experiment failed. For the 1982 season, Honda debuted their first two-stroke race bike, the NS500 and in 1983, Honda won their first 500 cc Grand Prix World Championship with Freddie Spencer. Since then, Honda has become a dominant marque in motorcycle Grand Prix racing, winning a plethora of top level titles with riders such as Mick Doohan and Valentino Rossi .

In motocross, Honda has claimed six motocross world championships. In the World Enduro Championship, Honda has captured six titles, most recently with Stefan Merriman in 2003 and with Mika Ahola in 2007 and 2008.

In observed trials, Honda has claimed three world championships with Belgian rider Eddy Lejeune.

Electric and alternative fuel vehicles

Compressed Natural Gas

The Honda Civic GX is the only purpose-built natural gas vehicle (NGV) commercially available in some parts of the U.S. The Honda Civic GX first appeared in 1998 as a factory-modified Civic LX that had been designed to run exclusively on compressed natural gas. The car looks and drives just like a contemporary Honda Civic LX, but does not run on gasoline. In 2001, the Civic GX was rated the cleanest-burning internal combustion engine in the world by the U.S. Environmental Protection Agency‎ (EPA).

First leased to the City of Los Angeles, in 2005, Honda started offering the GX directly to the public through factory trained dealers certified to service the GX. Before that, only fleets were eligible to purchase a new Civic GX. In 2006, the Civic GX was released in New York, making it the second state where the consumer is able to buy the car. Home refueling is available for the GX with the addition of the Phill Home Refueling Appliance.

Flexible-fuel

Honda's Brazilian subsidiary launched flexible-fuel versions for the Honda Civic and Honda Fit in late 2006. As others Brazilian flex-fuel vehicles, these models run on any blend of hydrous ethanol (E100) and E20-E25 gasoline.Initially, and in order to test the market preferences, the carmaker decided to produce a limited share of the vehicles with flex-fuel engines, 33 percent of the Civic production and 28 percent of the Fit models. Also, the sale price for the flex-fuel version was higher than the respective gasoline versions, around US$1,000 premium for the Civic, and US$650 for the Fit, despite the fact that all other flex-fuel vehicles sold in Brazil had the same tag price as their gasoline versions. In July 2009, Honda launched in the Brazilian market its third flexible-fuel car, the Honda City.

During the last two months of 2006, both flex-fuel models sold 2,427 cars against 8,546 gasoline-powered automobiles,jumping to 41,990 flex-fuel cars in 2007, and reaching 93,361 in 2008. Due to the success of the flex versions, by early 2009 a hundred percent of Honda's automobile production for the Brazilian market is now flexible-fuel, and only a small percentage of gasoline version is produced in Brazil for exports.

In March 2009, Honda launched in the Brazilian market the first flex-fuel motorcycle in the world. Produced by its Brazilian subsidiary Moto Honda da Amazônia, the CG 150 Titan Mix is sold for around US$2,700.

Hybrid electric

In late 1999, Honda launched the first commercial hybrid electric car sold in the U.S. market , the Honda Insight, just one month before the introduction of the Toyota Prius, and initially sold for US$20,000.[61][62] The first-generation Insight was produced from 2000 to 2006 and had a fuel economy of 70 miles per US gallon (3.4 L/100 km; 84 mpg-imp) for the EPA's highway rating, the most fuel-efficient mass-produced car at the time. Total global sales for the Insight amounted to only around 18,000 vehicles.

Honda introduced the second-generation Insight in its home nation of Japan in February 2009, and released it in other markets through 2009 and in the U.S. market in April 2009. At $19,800 as a five-door hatchback it will be the least expensive hybrid available in the U.S. Honda expects to sell 200,000 of the vehicles each year, with half of those sales in the United States.

Since 2002, Honda has also been selling the Honda Civic Hybrid (2003 model) in the U.S. market,. It was followed by the Honda Accord Hybrid, offered in model years 2005 through 2007. Sales of the Honda CR-Z began in Japan in February 2010, becoming Honda's third hybrid electric car in the market.

In an interview in early February 2011, a Honda executive disclosed that Honda produces around 200,000 hybrids a year in Japan.

Hydrogen fuel cell

In Takanezawa, Japan, on 16 June 2008, Honda Motors produced the first assembly-line FCX Clarity, a hybrid hydrogen fuel cell vehicle. More efficient than a gas-electric hybrid vehicle, the FCX Clarity combines hydrogen and oxygen from ordinary air to generate electricity for an electric motor.

The vehicle itself does not emit any pollutants and its only by products are heat and water. The FCX Clarity also has an advantage over gas-electric hybrids in that it does not use an internal combustion engine to propel itself. Like a gas-electric hybrid, it uses a lithium ion battery to assist the fuel cell during acceleration and capture energy through regenerative braking, thus improving fuel efficiency. The lack of hydrogen filling stations throughout developed countries will keep production volumes low.[67] Honda will release the vehicle in groups of 150. California is the only U.S. market with infrastructure for fueling such a vehicle, though the number of stations is still limited. Building more stations is expensive, as the California Air Resources Board (CARB) granted $6.8 million for four H2 fueling stations, costing $1.7 million USD each.

Marketing

Honda's official slogan is "The Power of Dreams". They have never used this slogan to sell their products. Mr. Honda's belief is that well built products will sell themselves.

In 2003, Honda released its Cog advertisement in the UK and on the Internet. To make the ad, the engineers at Honda constructed a Rube Goldberg Machine made entirely out of car parts from a Europe Domestic Market Honda Accord (upon which the USDM Acura TSX is based). To the chagrin of the engineers at Honda, all the parts were taken from two of only six hand-assembled pre-production models of the Accord. The advertisement depicted a single cog which sets off a chain of events that ends with the Honda Accord moving and Garrison Keillor speaking the tagline, "Isn't it nice when things just... work?" It took 606 takes to get it perfect.

In 2004, they produced the Grrr advert, usually immediately followed by a shortened version of the 2005 Impossible Dream advert.

In December 2005, Honda released The Impossible Dream a two-minute panoramic advertisement filmed in New Zealand, Japan and Argentina which illustrates the founder's dream to build performance vehicles. While singing the song "Impossible Dream", a man reaches for his racing helmet, leaves his trailer on a minibike, then rides a succession of vintage Honda vehicles: a motorcycle, then a car, then a powerboat, then goes over a waterfall only to reappear piloting a hot air balloon, with Garrison Keillor saying "I couldn't have put it better myself" as the song ends. The song is from the 1960s musical Man Of La Mancha, sung by Andy Williams.

In 2006, Honda released its Choir advertisement, for the UK and the internet. This featured a 60-person choir who sang the car noises as film of the Honda Civic are shown.

For the last several years in the United States, during model close-out sales for the current year before the start of the new model year, Honda's advertising has featured an animated character known simply as Mr. Opportunity, voiced by Rob Paulsen. The casual looking man talks about various deals offered by Honda and ends with the phrase "I'm Mr. Opportunity, and I'm knockin'", followed by him "knocking" on the television screen or "thumping" the speaker at the end of radio ads. Also, commercials for Honda's international hatchback, the Jazz, are parodies of well-known pop culture images such as Tetris and Thomas The Tank Engine.

In late 2006, Honda released an ad with ASIMO exploring a museum, looking at the exhibits with almost child-like wonderment (spreading out its arms in the aerospace exhibit, waving hello to an astronaut suit that resembles him, etc.), while Garrison Keillor ruminates on progress. It concludes with the tagline: "More forwards please".

Honda also sponsored ITV's coverage of Formula One in the UK for 2007. However they had announced that they would not continue in 2008 due to the sponsorship price requested by ITV being too high.

In May 2007, focuses on their strengths in racing and the use of the Red H badge — a symbol of what is termed as "Hondamentalism". The campaign highlights the lengths that Honda engineers go to in order to get the most out of an engine, whether it is for bikes, cars, powerboats — even lawnmowers. Honda released its Hondamentalism campaign. In the TV spot, Garrison Keillor says, "An engineer once said to build something great is like swimming in honey", while Honda engineers in white suits walk and run towards a great light, battling strong winds and flying debris, holding on to anything that will keep them from being blown away. Finally one of the engineers walks towards a red light, his hand outstretched. A web address is shown for the Hondamentalism website. The digital campaign aims to show how visitors to the site share many of the Hondamentalist characteristics.

At the beginning of 2008, Honda released - the Problem Playground. The advert outlines Honda's environmental responsibility, demonstrating a hybrid engine, more efficient solar panels and the FCX Clarity, a hydrogen powered car. The 90 second advert features large scale puzzles, involving Rubik's cubes, large shapes and a 3-dimensional puzzle.

On 29 May 2008, Honda, in partnership with Channel 4, broadcast a live advertisement. It showed skydivers jumping from an aeroplane over Spain and forming the letters H, O, N, D and A in mid-air. This live advertisement is generally agreed to be the first of its kind on British television. The advert lasted three minutes. The next flight of one of the two planes involved resulted in a fatal crash as the plane broke apart in mid-air.

In 2009, American Honda released the Dream the Impossible documentary series, a collection of 5-8 minute web vignettes that focus on the core philosophies of Honda. Current short films include Failure: The Secret to Success, Kick Out the Ladder and Mobility 2088. They feature Honda employees as well as Danica Patrick, Christopher Guest, Ben Bova, Chee Pearlman, Joe Johnston and Orson Scott Card. The film series plays at dreams.honda.com.

Sports

In Australia, Honda advertised heavily during most motor racing telecasts, and was the official sponsor of the 2006 FIA Formula 1 telecast on broadcaster channel "Ten". In fact, it was the only manufacturer involved in the 2006 Indy Racing League season. In a series of adverts promoting the history of Honda's racing heritage, Honda claimed it "built" cars that won 72 Formula 1 Grand Prix. Skeptics have accused Honda of interpreting its racing history rather liberally, saying that virtually all of the 72 victories were achieved by Honda powered (engined) machines, whereas the cars themselves were designed and built by Lotus F1, Williams F1, and McLaren F1 teams, respectively. 

However, former and current staff of the McLaren F1 team have reiterated that Honda contributed more than just engines and provided various chassis, tooling, and aerodynamic parts as well as funding. Ayrton Senna, arguably the greatest F1 driver of all time, repeatedly stated that Honda probably played the most significant role in his three world championships. He had immense respect for founder, Soichiro Honda, and had a good relationship with Nobuhiko Kawamoto, the chairman of Honda at that time. Senna once called Honda "the greatest company in the world".

As part of its marketing campaign, Honda is an official partner and sponsor of the National Hockey League, the Anaheim Ducks of the NHL, and the arena named after it: Honda Center. Honda also sponsors The Honda Classic golf tournament and is a sponsor of Major League Soccer. The "Honda Player of the Year" award is presented in United States soccer. The "Honda Sports Award" is given to the best female athlete in each of twelve college sports in the United States. One of the twelve Honda Sports Award winners is chosen to receive the Honda-Broderick Cup, as "Collegiate Woman Athlete of the Year."